{"version":"1.0","provider_name":"The LA Girl","provider_url":"https:\/\/thelagirl.com","author_name":"Kelsey Hicks","author_url":"https:\/\/thelagirl.com\/author\/kelsey-hicks\/","title":"Before the Desert: Inside LA\u2019s Chicest Star-Studded Pre-Coachella Gifting House - The LA Girl","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"jmvNw03w6F\"><a href=\"https:\/\/thelagirl.com\/coachella-gifting-house-cld-pr\/\">Before the Desert: Inside LA\u2019s Chicest Star-Studded Pre-Coachella Gifting House<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/thelagirl.com\/coachella-gifting-house-cld-pr\/embed\/#?secret=jmvNw03w6F\" width=\"600\" height=\"338\" title=\"&#8220;Before the Desert: Inside LA\u2019s Chicest Star-Studded Pre-Coachella Gifting House&#8221; &#8212; The LA Girl\" data-secret=\"jmvNw03w6F\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/thelagirl.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/thelagirl.com\/wp-content\/uploads\/2026\/04\/2270285138-scaled.jpg","thumbnail_width":2560,"thumbnail_height":1853,"description":"In LA, Coachella doesn\u2019t just start in Indio &#8211; it starts with a rotation of insider-only pre-events and pop-ups that set the tone for the entire weekend. Ahead of Weekend 1, CLD PR hosted its annual \u201cCLD Pre-Festival House 2026\u201d on April 7th in Beverly Hills, transforming a private estate into a poolside, content-ready escape where fashion, beauty, and wellness collided in true LA Girl fashion. Think: curated gifting, buzzy brand moments, and a guest list that felt equal parts industry, influencer, and \u201cyou had to know someone.\u201d WHAT The CLD Pre-Festival House operated as a highly curated gifting and experience hub designed for getting festival-ready in one stop. Guests moved through a series of elevated brand activations, pulling festival fits from Pink Palm Puff, Ema Savahl Couture, Rhonda Stark Designs, Dream Pairs, RAEN, Teddy Blake, and Luxe Du Jour, alongside a mix of beauty, skincare, and wellness essentials from COLAB, TiZO, The Good Patch, ZO Skin Health, Flower Knows Cosmetics, Osier Wellness, Buff City Soap, and more. The energy was very much \u201cbuild your Coachella wardrobe while you\u2019re poolside,\u201d with styling moments happening organically throughout the day. Beyond shopping and gifting, the experience leaned into recovery and prep in [&hellip;]"}