{"id":23377,"date":"2026-03-02T16:48:48","date_gmt":"2026-03-02T16:48:48","guid":{"rendered":"https:\/\/thelagirl.com\/?p=23377"},"modified":"2026-03-09T15:41:55","modified_gmt":"2026-03-09T15:41:55","slug":"from-la-to-aspen-inside-nylons-members-only-winter-takeover-at-the-snow-lodge-aspen","status":"publish","type":"post","link":"https:\/\/thelagirl.com\/from-la-to-aspen-inside-nylons-members-only-winter-takeover-at-the-snow-lodge-aspen\/","title":{"rendered":"From LA to Aspen: Inside NYLON\u2019s Members-Only Winter Takeover at The Snow Lodge Aspen"},"content":{"rendered":"
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When winter in LA means a leather jacket after dark, a true snow trip feels like a fantasy – which is exactly why we traded sunshine for snowfall and headed to Aspen<\/span><\/span>. From February 12-15th, 2026, NYLON<\/span><\/span><\/strong><\/a> hosted its members-only residency at The Snow Lodge Aspen<\/span><\/span><\/strong><\/a>, blending music, fashion, and curated lifestyle programming into a four-day cultural escape. We stopped by Friday during the apr\u00e8s event just as Kaytranada<\/span><\/span><\/strong><\/a> took over the decks and snowfall picked up outside,  a moment that felt like the winter version of festival season: intimate, stylish, and slightly under-the-radar.<\/p>\n

\"\"

The LA Girl owner, Erika De La Cruz, at Nylon Apr\u00e8s<\/p><\/div>\n

WHAT<\/h3>\n

The residency functioned as a multi-day takeover designed around access. Guests moved through brand activations, sampling moments, and social arrivals before reaching the dance floor. The alpine layout leaned into cozy luxury, igloos for food and drinks, fire pits for warming up, and a hot chocolate station that quickly became essential between sets. Music programming stretched across the weekend with performances spanning house, electronic, and open-format sounds, creating a rhythm that felt equal parts nightlife and destination escape.<\/p>\n

\"\"<\/h2>\n

WHERE<\/h3>\n

Everything centered around The Snow Lodge\u2019s indoor-outdoor space, where apr\u00e8s seamlessly transitioned into late-night energy. The chic mountainside venue set the scene for NYLON\u2019s exclusive winter takeover, where fashion extended beyond the venue itself. Exclusive partner ASOS<\/span><\/span><\/strong><\/a> hosting a curated winter pop-up inside The St. Regis Aspen Resort<\/strong><\/a>, showcasing ski sets, statement outerwear, and elevated apr\u00e8s looks seen throughout the crowd. Brand moments were woven naturally into the experience. Bloom Nutrition<\/span><\/span><\/strong><\/a> served its Glacier Crush sparkling drink at the energy bar, while Polymarket<\/span><\/span><\/strong><\/a> added an interactive layer with a live prediction mural and Polaroid keepsakes, you’ve probably already seen them on your FYP.<\/p>\n

\"\"

Rachel Slawson<\/p><\/div>\n

WHO<\/h3>\n

The guest list reflected NYLON\u2019s membership ethos: fashion insiders, socialites, editors, and VIP talent from both coasts. Notable attendees included Bethenny Frankel<\/span><\/span><\/strong><\/a>, Helen Owen<\/strong><\/a>, Tinx<\/span><\/span><\/strong><\/a>, Kian Lawley<\/span><\/span><\/strong><\/a>, Pam Lima<\/strong><\/a>, Jodie Woods<\/span><\/span><\/strong><\/a>, Kit Keenan<\/span><\/span><\/strong><\/a>, Juliette Porter<\/span><\/span><\/strong><\/a>, and Rocky Barnes<\/span><\/span><\/strong><\/a>, alongside DJs and performers who carried the weekend\u2019s programming.<\/p>\n

\"\"

Pam Lima, Helen Owen, Bethenny Frankel<\/p><\/div>\n

WHY<\/h3>\n

The Aspen residency showed the future of nightlife: small guest lists, layered programming, and curated escapes. It offered an early look at NYLON Membership<\/a><\/strong>, giving cultural connectors VIP access to events from Coachella to Fashion Week. As BDG CEO Bryan Goldberg<\/span><\/span> said, Aspen delivered \u201cworld-class performances, exclusive moments, and a tight-knit community,\u201d proving intentional, insider experiences are the next evolution of nightlife.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

When winter in LA means a leather jacket after dark, a true snow trip feels like a fantasy – which is exactly why we traded sunshine for snowfall and headed to Aspen. From February 12-15th, 2026, NYLON hosted its members-only residency at The Snow Lodge Aspen, blending music, fashion, and curated lifestyle programming into a four-day cultural escape. We stopped by Friday during the apr\u00e8s event just as Kaytranada took over the decks and snowfall picked up outside,  a moment that felt like the winter version of festival season: intimate, stylish, and slightly under-the-radar. WHAT The residency functioned as a multi-day takeover designed around access. Guests moved through brand activations, sampling moments, and social arrivals before reaching the dance floor. The alpine layout leaned into cozy luxury, igloos for food and drinks, fire pits for warming up, and a hot chocolate station that quickly became essential between sets. Music programming stretched across the weekend with performances spanning house, electronic, and open-format sounds, creating a rhythm that felt equal parts nightlife and destination escape. WHERE Everything centered around The Snow Lodge\u2019s indoor-outdoor space, where apr\u00e8s seamlessly transitioned into late-night energy. The chic mountainside venue set the scene for NYLON\u2019s exclusive winter […]<\/p>\n","protected":false},"author":44,"featured_media":23379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[623,437,37,2301],"tags":[],"class_list":["post-23377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-fashion-beauty","category-features","category-founder-favorites"],"yoast_head":"\nFrom LA to Aspen: Inside NYLON\u2019s Members-Only Winter Takeover at The Snow Lodge Aspen - The LA Girl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thelagirl.com\/from-la-to-aspen-inside-nylons-members-only-winter-takeover-at-the-snow-lodge-aspen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From LA to Aspen: Inside NYLON\u2019s Members-Only Winter Takeover at The Snow Lodge Aspen - The LA Girl\" \/>\n<meta property=\"og:description\" content=\"When winter in LA means a leather jacket after dark, a true snow trip feels like a fantasy – which is exactly why we traded sunshine for snowfall and headed to Aspen. From February 12-15th, 2026, NYLON hosted its members-only residency at The Snow Lodge Aspen, blending music, fashion, and curated lifestyle programming into a four-day cultural escape. We stopped by Friday during the apr\u00e8s event just as Kaytranada took over the decks and snowfall picked up outside,  a moment that felt like the winter version of festival season: intimate, stylish, and slightly under-the-radar. WHAT The residency functioned as a multi-day takeover designed around access. Guests moved through brand activations, sampling moments, and social arrivals before reaching the dance floor. The alpine layout leaned into cozy luxury, igloos for food and drinks, fire pits for warming up, and a hot chocolate station that quickly became essential between sets. Music programming stretched across the weekend with performances spanning house, electronic, and open-format sounds, creating a rhythm that felt equal parts nightlife and destination escape. WHERE Everything centered around The Snow Lodge\u2019s indoor-outdoor space, where apr\u00e8s seamlessly transitioned into late-night energy. 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